Life and work, but better.

Evidence-based coaching and experiences that lift human performance.

Tired of well-meaning advice that doesn’t help? Eye-rolling another HR initiative? Unsure about an upcoming life transition?

We know the feeling. We also know how to blend science and entertainment to make learning, change, and coaching not suck worth the investment.

The 984Collective designs practical and compelling experiences to improve yourself, your team, the organization, and community. We’re at intersection of science and the real world. Where experts in human and system development work for you.

Because what you’ve learned from HBR (or that LinkedIn influencer) isn’t working.

Thomas Payne


Founder, Executive Director

I started the 984.Collective with one goal in mind: To make more leaders and teams like the best through engaging and evidence-based experiences.

Over the last 14 years I’ve seen what works inside the world’s best place to work*, and what doesn’t (I won’t mention names). At Cisco, I led a research team that leveraged machine learning to understand life at work for 75,000 employees and delivered over 150 team workshops on resilience during the pandemic. At Amazon, I worked with colleagues across the globe to build a first-of-its-kind global executive development program inside Amazon’s fulfillment centers.

My career, and my life’s work, is about strengthening the scientific backbone of “soft” skills that fuel organizational performance. While at Cisco, I completed a Master of Applied Positive Psychology (MAPP) from the University of Pennsylvania—where I studied directly with the world’s most influential thinkers on topics like: “What makes life good? What fuels effort and engagement? How do you measure and create more resilient individuals, teams, and organizations?” The 984Collective represents a promise to continue the work of favorite professors; Marty Seligman, Angela Duckworth, and Jonathan Haidt. We know more about high-performing leaders, teams, and systems than ever. The 984Collective distills that research into simple insights and entertaining experiences that help our clients succeed.

In 1998, the field of positive psychology was born during a conference in Akumal, Mexico. “The 984” is the telephone area code of Akumal and Raleigh, Durham, and Chapel-Hill, North Carolina, where so much of my life began to flourish. “The Collective” represents your expertise and ability, and our expertise in coaching complex systems and environments, working together in the real world to improve how we think, work, and live.

We are leaders, experts, and coaches trained to cut through the noise and simplify the answers that make life and work better.

*Not opinion! Research from Fortune identified Cisco as the “Best Place to Work” in the world (2019, 2021-2023)!